The hashtag ‘Idan’ is the latest Nigerian street slang that has been trending on social media for some days now.

The word has become a prevalent way of expressing admiration and respect for influential and wealthy individuals in Nigerian culture.

What is Idan?

It is a Yoruba word meaning “magic” or “charming”. Other synonyms are supernatural, exceptional, wonder, glamorous, fascinating, etc.

Examples of its usage on social media

Below are some examples of how ‘Idan’ is being used in Nigerian parlance:

• Example: Idans do not take notes in class, but get As during exams 
• Example: Idans withdraw money without joining ATM queues
• Example: Aliko Dangote is a real Idan when it comes to business.
• Meaning: On the streets and on social media, ‘Idan’ has been used colloquially to mean “Boss”. It is used to refer to someone who is held in high esteem and regarded as having attributes such as power, wealth, influence, and more. It is often synonymous with words like strength, influence, and power.